Last edited by Vudogrel
Wednesday, April 22, 2020 | History

2 edition of To ally or not to ally? found in the catalog.

To ally or not to ally?

Sanjit Sengupta

To ally or not to ally?

an exploratory study of participation options in complementary product strategy : commentary

by Sanjit Sengupta

  • 309 Want to read
  • 3 Currently reading

Published by Marketing Science Institute in Cambridge, Mass .
Written in English

    Subjects:
  • New products,
  • New products -- Marketing

  • Edition Notes

    StatementSanjit Sengupta and Louis P. Bucklin
    SeriesReport -- no. 94-117, Report (Marketing Science Institute) -- no. 94-117
    ContributionsBucklin, Louis P, Marketing Science Institute
    The Physical Object
    Pagination24 p. ;
    Number of Pages24
    ID Numbers
    Open LibraryOL14956797M


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To ally or not to ally? by Sanjit Sengupta Download PDF EPUB FB2

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